Stumbling Onto Something New

Hello there! My name is Michele Loftus, and I’m the Marketing Coordinator for The Dallas Arts District. A lot of people don’t know that my organization actually exists, so let me take the opportunity to introduce us. We are an advocacy organization for . . . you guessed it, The Dallas Arts District! Still confused? I’ll put it this way: if you’ve ever eaten at a food truck, ventured out to an artsy block party, or consulted one of our kiosks looking for directions, then you’ve crossed paths with what our organization does. We’re often the ones who close off the streets for late night parties, coordinate the programs, and most importantly, do our best to make it easy for you to be a one-stop shop for all things Dallas Arts District. We bring together all the museums, restaurants, performing arts companies, and venues to promote the neighborhood along Flora Street as a cohesive district. All this being said, we hope you’ll join us for our next big bash, the Summer Block Party, this Friday night from 6:00 p.m. to midnight.

Now in our fourth year of throwing block parties, we’ve had the fortune of attracting more and more people to our neighborhood and educating them on the various offerings of the Dallas Arts District. What’s interesting now though, as observed in our most recent block parties and art crawls, is that people will come not knowing we’re throwing these events in the first place. They’ll stumble upon them for various other reasons: food trucks, a concert at the Winspear, or just driving by. Seeing the streets all lit up with activity, it’s difficult for them to stay away. It’s become something that amazes me every time and is now one of the things I look forward to most when wandering around, sending out my usual tweets, or taking pictures of what’s going on. It’s that curious “So what’s happening over there?” look, and the subsequent “Oh, awesome!” when I tell folks that the museums are open until midnight and send them on their merry way down Flora Street, knowing they’ve caught the buzz of our neighborhood.

Often, I’ve noticed these people are the faithful food truckies who follow their favorites to the ends of the earth, and this time their journey happens to lead to the Arts District. But I’ve also met a fair share of museum-goers who are equally as surprised and excited to find out there’s an entire food court waiting for them just down the street. We even come across people who are members at one institution and have no idea there’s something going on at the others right next door.

This kind of exchange is why we do these events and one of the many reasons we thrive on nights like the Summer Block Party. We’re fortunate to have an arts district that’s all on one street, so we can foster exciting collaborations like these and make it easy for people to stumble upon something new.

To discover something new for yourself, visit us at this Friday’s Summer Block Party. The museums will all be open until midnight. For more information, visit http://thedallasartsdistrict.org.

Michele Loftus is the Marketing Coordinator for The Dallas Arts District

3 Responses to “Stumbling Onto Something New”


  1. 1 Charlotte Kealii Thompson June 14, 2012 at 8:59 pm

    We would love to come and perform…

  2. 3 Bill Chance June 14, 2012 at 10:43 pm

    I love these late nights. Thanks for the effort at giving Dallas a diverse downtown scene that it has always lacked.


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