DMA Friends: A Daily Dose of Art

“I travel a lot and always go to an art museum. But it’s expensive. Here—it’s free. I come all the time and stay like fifteen minutes…I get my daily dose of art.”

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This month, Robert “Bobby” Kaufman became the first DMA Friend to claim a high-point-level reward offered through DMA Friends, the free membership program that launched in January 2013. “The quality of rewards is so high and a positive incentive for coming [to the DMA].” For 35,000 points, Bobby claimed the “Dinner and a Movie” reward. Come this May, he’ll dine on the DMA’s dime and watch a movie of his choosing with his invited guests in the Horchow Auditorium. Way to go, Bobby!

I sat down with Bobby for a chat last Thursday and discovered that he is without a doubt one of our most loyal DMA Friends. He stands out among our growing crowd of 5,500+ Friends who participate in DMA activities ranging from viewing art in the galleries to making something in the Center for Creative Connections to attending our weekly Gallery Talks. Bobby earns points by visiting and participating often, in short spurts. He spends most of his time in the American and European galleries, where he returns to favorite works and leaves feeling inspired. “I can’t paint. . . . But looking at the masters is a reminder to me to try to create something important.” An aspiring poet, he hopes to make his mark in the field of writing one day. He eloquently related to me how details in two of his favorite European paintings—in particular the gestures of figures in each painting—inspire him to be evocative and thoughtful when describing characters through his words.

Born and raised in Dallas, Bobby told me that he came to the Museum maybe once when he was growing up. Two years ago, his parents gave him a DMA membership when he took a teaching position in the English Department of a Dallas-area high school. Then, he started visiting the DMA every few months. Since the DMA returned to FREE general admission and launched the DMA Friends program in January, he’s visited nearly every day–often after school on weekdays. He opted not to renew his DMA membership because the DMA Friends program gives him exactly what he needs for an art museum experience.

Want to learn more about how to become a DMA Friend and earn points and rewards like Bobby? Visit DMA.org/friends and then come by the Museum to see us!

Nicole Stutzman Forbes is the Chair of Learning Initiatives and Dallas Museum of Art League Director of Education at the DMA.

1 Response to “DMA Friends: A Daily Dose of Art”


  1. 1 Hunter, Debora March 22, 2013 at 6:35 pm

    Temple, you can subscribe to these announcements and it will give you an idea of what museums are up to now.


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