On Monday we launched our DMA Friends & Partners program and returned to free general admission. We welcomed over 2,000 visitors to the DMA, and over 800 visitors signed up to be among our first DMA Friends. We are excited to now offer free general admission every day the DMA is open (for Museum hours visit the DMA’s website), and we are thrilled to make available free membership through the DMA Friends program.
If you were not able to join us on Monday to sign up as a DMA Friend, don’t worry! Anyone that walks through the DMA’s doors will be able to sign up for free at the kiosks located in the Museum’s Concourse. DMA Friends is a FREE program that allows you to discover new and fun activities at the DMA. We’ve created bundles of activities, called badges, that are awarded to DMA Friends who are active at the Museum. Badges can give you new ideas about ways to use the Museum that you’ve never thought of before. Earning badges unlocks special rewards and recognition like free tickets, behind-the-scenes tours, discounts on shopping and dining, and access to exclusive experiences at the Museum.